I'm currently the CEO of Fenerum, a subscription billing platform for SaaS companies, and serve on the board of Plecto, where I was CEO for 10 years.
Background
I started my career in a call center at a Scandinavian satellite TV provider after dropping out of university. Within months, I built an early performance tracking system that increased our team's performance by 50%. That system eventually became Plecto.
After a detour working as a Python developer in Switzerland, I co-founded Plecto in 2012. Over the next decade, we grew it from three people in a small office to a company with 45 employees, €4M in revenue, and customers across Europe and the US. We raised funding from investors including Jesper Buch and Jan Lehrmann.
In 2022, I stepped down as CEO of Plecto to focus on building Fenerum and working with other SaaS founders.
What I've Learned
Running a B2B SaaS company for a decade teaches you things you can't learn anywhere else. I've made plenty of mistakes - from infrastructure decisions that cost us sleep to pricing strategies that left money on the table. But I've also learned what actually works: how to build sustainable subscription businesses, scale sales teams, and create predictable revenue growth.
Advisory & Board Work
I work with SaaS founders and CEOs on: - Subscription business models and pricing strategy - Building and scaling sales teams - SaaS metrics and financial planning - Transitioning from founder-led sales to scalable processes
I'm open to board positions and advisory roles for B2B SaaS companies, particularly those in the early scaling phase.
Contact
The best way to reach me is on LinkedIn.